Value Proposition Design Customer Discovery & Market Assessment Pathway to Commercialization The Fundamental Problem of New Products & Startups Customer Development Industry Perspective: Commercialization Milestones & Regulatory Considerations Product Market Fit Identifying & Defining a Commercializable Solution Translational Medicine Perspective: Commercialization Milestones & Regulatory Considerations MWIN - Building a Business Case Market Assessment Academic Roles in Technology Commercialization Identifying & Understanding Customers Talking to Humans MWIN - Customer Discovery Basics MWIN - Ecosystem Mapping