Value Proposition

Value Proposition Design

Customer Discovery & Market Assessment 

Pathway to Commercialization

The Fundamental Problem of New Products & Startups

Customer Development

Industry Perspective: Commercialization Milestones & Regulatory Considerations

Product Market Fit

Identifying & Defining a Commercializable Solution

Translational Medicine Perspective: Commercialization Milestones & Regulatory Considerations

MWIN - Building a Business Case

Market Assessment

Academic Roles in Technology Commercialization

Identifying & Understanding Customers

Talking to Humans

MWIN - Customer Discovery Basics

MWIN - Ecosystem Mapping